STRATEGIC THINKING FOR MANAGERS (2 DAYS)
By Mr. Rais Rajan - 10 & 11 January 2019, 9:00 am to 5:00 pm
Kuala Lumpur
(100% Claimable From HRDF/PSMB)
Introduction

The combination of the emerging digital revolution and disruptive geo-political forces has created a new reality for companies across most industries: whatever your business strategy is today, it will likely need to be different three to five years from now. Hence, executives require a broader and deeper set of strategic thinking skills that extend well beyond their specific areas of expertise.

In this two-day strategic thinking program, participants will learn critical concepts and frameworks that will help them and their companies anticipate these changes and have the strategic agility to effectively respond through making the necessary changes in their strategies

You Will Learn How To:
  • Assess the alignment of your current strategy to future market conditions
  • Separate the type of value or outcomes you provide to your customers and how to provide such value as a basis for innovation
  • What are STEEP drivers and how they impact your organization
  • Respond to your organization challenges in the digital world
Who Should Attend

    Those involved in planning such as Functional managers, Head of departments, Technical managers and those involved in implementing strategic initiatives such as assistant managers, supervisors and executives.

Methodology
  • Powerpoint presentation
  • Case studies
  • Group discussion – Using case studies participants working in small groups will undertake to assess environment factors, learn how to develop corporate strategies using the balance scorecard methodology and come up with strategic measures & initiatives
Course Outlines :-
  1. MODULE 1 – INTRODUCTION TO STRATEGIC THINKING
    • What is strategic thinking, strategic decision making and strategic planning
    • What comprises strategic thinking
  2. MODULE 2 – CRITICAL CAPABILITIES OF A STRATEGIC THINKER
    • 11 critical skills of strategic thinking
    • Case study – how common sense blind us to the future
  3. MODULE 3 – TECHNIQUES FOR STRATEGIC THINKING
    • Visioning
      1. What is visioning
      2. Vision and Mission statement
      3. Starbucks – an example of visioning
    • Reframing
      1. Seeing things in a new way
      2. Starbucks – reframing its business
    • Systems thinking
      1. Patterns over time
      2. Big picture
      3. Complex interaction
      4. Identifying critical leverage points
    • Harnessing the power of your subconscious mind
      1. A book by Joseph Murphy
      2. Measuring brain waves
      3. How binaural beats works
      4. Benefits of binaural beats
    • Why we don’t think strategically
  4. MODULE 4 – CUSTOMER VALUE PROPOSITION (CVP)
    • What is value proposition
    • How do you create value proposition
    • The eco-system value proposition
    • How do you create value proposition for your customers
    • Case study – United Airline – A case of broken CVP
    • Assessing your own organization CVP
      1. Does your strategy create value for customers?
      2. Does your strategy create value for your organization
      3. Does your strategy eco-system create value for your organization
  5. MODULE 5 – CUSTOMER SEGMENTATION
    • Case study – Zara – How successful firms create customer segments
    • Discussions:Key lessons learnt
    • How can our organization adapt lessons learnt from Zara
  6. MODULE 6 – OUTCOME BASED APPROACH – FROM SELLING TO SOLUTIONS
    • What is an outcome based economy
    • Case study: MRI
    • Discussions: how can you monetize your eco-system
  7. MODULE 7 – INNOVATIVE THINKING
    • Solve a challenge
    • Jump a domain
    • Deviate the norm
    • Case study – Innovative thinking for results
    • Discussions
      1. What 2-3 significant challenges that my customer face, that I need to resolve
      2. Based on the above challenge, how will Jack Ma approach this
      3. What is our prominent industry norm and how might we deviate from this
  8. MODULE 8 – BUSINESS MODEL INNOVATION
    • Goal of business model innovation
    • Short case studies – Apple, Jetstar, Ikea – how companies use business model innovation to transform themselves
    • Discussions
      1. What compromise does our business model force customers to make
      2. What alternative models are gaining share at the edges of our industry
      3. If we were an industry outsider, how can we take advantage of the gaps in our business model
      4. What do we need to change in our organization and operations to implement a new business model
  9. MODULE 9 – INDUSTRY CHANGES IMPACTING YOUR ORGANIZATION
    • STEEP drivers and factors
      1. Social – Balance of power shifting to customers
      2. Technology – Hardware and software transforming “big data” into actionable insights
      3. Environment – severity and frequency of catastrophic events is increasing
      4. Political – globalization of insurance market
    • Discussion: what are the implications of the STEEP drivers for your business
  10. MODULE 10 – INSURANCE IN A DIGITAL WORLD
    • Key findings
      1. Companies have high digital ambition but not made transformational progress
      2. Internal factors such as legacy technology, slow pace of delivery & cultural constraints are hindering progress
      3. Retaining existing customers through improved customer experience is critical
      4. Case study – John Lewis store chain
      5. Case study – Air Asia owner takes off in insurance
      6. Distributors are digital customers too
      7. Analytics are critical to digital success
      8. Case study – discovery life leverages wealth of customer data
      9. Insurers need to embrace mobile and social media wave
      10. Case study – Friendsurance making insurance social again
    • Discussions – How should you respond?
Your Trainer

Mr. Rais Rajan (Namsuvayam a/l A.Murugian) holds an MBA (Merit) from University of Bath, UK, a Bachelors Degree with Distinction in Business Administration from RMIT University, Australia and a Diploma in Banking & Finance from Institute Bank-Bank Malaysia. Rais Rajan is a management consultant and a certified corporate trainer (HRDF Cert No.TTT/0347). He specializes in the areas of Strategic Direction, Performance Management, Balance Scorecard, Management, Leadership and various soft skills. He has more than 22 years of experience serving for 3 international organizations, in the consulting, telco, and banking industry. He has lectured and offered training in leading institutions and multinational organizations. To date he has personally delivered more than 400 training programmes (ranging from Strategic Direction workshop to Clerical skills) with participants comprising CEO’s, senior managers, executives, right down to clerical and support staffs.

In addition he regularly conducts complementary tea talks for various companies and universities on a range of topics such as emotional intelligence, Mars and Venus at the workplace, retaining committed workforce etc and has written articles for the Malaysian Institute of Management E-newsletter. He also appeared as a guest speaker in TV2 – “Positively A.M.” on 4 weekly segments speaking on a range of topics such as Positive Mindset, Positive attitude, Power of Laughter and Power of Gratitude.

Some of the valued companies he has had the opportunity to work with include IBM Malaysia, Petronas, Shell Malaysia, Selangor Turf Club, Bernama News Agency, Royal Bank of Scotland, Maybank, Bumiputra-Commerce Bank, RHB Bank, Bank Rakyat, MNI Insurance, MCIS Zurich, ETIQA Takaful Bhd, AmAssurance Bhd, Maybank Fortiss, Malaysian Alliance Assurance, Pacific and Orient Insurance Co Bhd, MBf Cards, Pan Global Insurance, Telekom Malaysia, DRB-Hicom, Perodua Manufacturing Sdn Bhd, Proton Tanjung Malim, Tenaga Nasional Bhd, Malakoff Corporation Berhad, MMC Utilities Limited, Teknik Janakuasa Sdn Bhd, UMW Corporation S/B, Leader Cable Berhad, Elken Sdn Bhd, CNI Enterprise (M) Sdn Bhd, CSC Computer Sciences S/B, NEC Infrontia Asia Pacific (M) S/B, Open University Malaysia (OUM), Universiti Kebangsaan Malaysia Holdings, MultiMedia University (MMU), Monash University Sunway campus, Universiti Putra Malaysia, NTV 7, Nestle (M) Bhd, Malaysian Thai Joint Authority, Abass Konsortium, Avcen Limited Malaysia, Sime Continental Tyres, Leong Hup Holdings, Cao Industries, Insulflex Sdn Bhd, Titan Group, Putra Perdana Construction, Landmark Properties, Maju Holdings Bhd, Indkom Engineering, Revertex Finewaters, Kings Hotel Malacca, Westports Malaysia Sdn bhd, Thomson Prometric, Amcor Rentsch Asia, Hanshin Freight International, DNMC International, Jaks Resources Bhd, Masterskill College for Nursing and Health, Societe Internationale De Telecommunications Aeronautiques, IDS Electronics, Infineon Technologies (Siemens), Pioneer Technology, National Panasonic, Australian High Commission, FreeScale Technologies (Motorola), Cubic (Creative) Technologies, Rann Consulting Sdn Bhd, Sena Diecasting Sdn Bhd, MBf Printing Industries S/B, Ngai Cheong Metal, Asahi Kosei (M) Sdn Nhd, Sena Diecasting Sdn Bhd, Trengganu Development Management Berhad, Tanah Sutera Development (JB), NIOSH, Auto Parts Manufacturers (APM), Diperdana Kontena Sdn Bhd, Konsortium Logistik Berhad, CDG Plastics Sdn Bhd, Jebson & Jesson Business Services (M) Sdn Bhd, Optimal Chemicals (M) Sdn Bhd, Singer Malaysia S/B, Honda (Malaysia) Sdn Bhd, Setia Corporation Sdn Bhd, D-Z Cards S/B, Lembaga Minyak Sawit Malaysia, Jabatan Mineral & Geosains Malaysia, Lembaga Getah Malaysia and Jabatan Perhutanan Semenanjung Malaysia, National Tobacco Board, FELDA Palm Oil Industries, Tentera Udara di-Raja Malaysia, Jabatan Perancangan Bandar dan Desa, Jabatan Penilaian dan Perkhidmatan Harta, Jabatan Tanah & Galian and Lembaga Cocoa, Ministry of Finance – Bangladesh, Bangladesh Public Administration Training centre, Ministry of Planning – Bangladesh, MIMOS Bhd, Japan Tobacco Industry (JTI), Shinobe (M) S/B, Tentera Udara Di-Raja Malaysia, Majlis Perbandaran Sepang, Oceanborne Agencies S/B, Overseas Assurance Corp Bhd (OAC), BC Builders Concept Furnishing S/B, Basewood Interior S/B, Shin-Etsu Malaysia S/B, UMW Toyota Boshuko, Petronas Fertilizers Sdn Bhd, Lee Kum Kee, Iskandar Investment Berhad, BP Chemicals (M) Sdn Bhd, Shell People Services Asia S/B, Globetronics S/B, Gagasan Carriers Sdn Bhd, Guocera Tiles Industries Bhd, Carrefour Subang Jaya, PRU-BSN Takaful Bhd, HP Finance COE, MEASAT Broadcasting Network (ASTRO), Inst of Diplomacy & Foreign Relations, Ministry of Foreign Affairs, Carlson Marketing, Panalpina Transport (M) S/B, Pacific Mas Berhad, Blue Scope Lysaught, SP Setia Bhd, Tanjung PLC, Inspen Bangi, Agrobank, Adasia Advertising, F & N Manufacturing S/B, Hitachi Air Conditioning Products (M) S/B, Universiti Islam Antarabangsa, Kolej Poly-Tech MARA, Top Glove Medical S/B, Pusat Perubatan Universiti Malaya, Teras Dara Konsortium S/B, Saint-Gobain Construction Products S/B, Microlink Solutions Berhad, Vesco-MTO (M) S/B, ELS Language Centres, Synovate Sdn Bhd, Jasa Merin Malaysia S/B, Spansion (Penang) S/B, MSL Properties (M) S/B, Canpac Sdn Bhd, SME Aviation Services Sdn Bhd, Alps Electric (M) Sdn Bhd, TM InfoMedia Sdn Bhd (Yellow pages), Denso (M) Sdn Bhd. Poney Resources Sdn Bhd, Hitachi (M) Sdn Bhd, Wan Hai Lines (M) Sdn Bhd, AF Travel Sdn Bhd, Pure Circle (M) S/B, Premium Vegetable Oils Sdn Bhd, Aviation Design Centre Sdn Bhd, PHN Industry Sdn Bhd, Tamco Switchgear Malaysia Sdn Bhd, Universiti Kuala Lumpur Malaysia French Institute, Malayan Banking Auto Finance Bhd, Universiti Kuala Lumpur, Melaka, Kolej Polyteknik Mara, Batu Pahat, Kolej Polyteknik Mara, Kota Bharu, Cabot (M) Sdn Bhd, Polis DiRaja Malaysia – AntiNarcotics, Toyota (M) Sdn Bhd, Universiti Telekom Sdn Bhd, Ban Seng Lee Industries, Rawang, CCM Fertilizers, Prasarana – Rapid KL, International Cybercrime and Forensics Examiners, Datumstruct Malaysia, Kementerian Dalam Negeri (KDN), Advance Synergy Berhad, G4S – Safeguards, Concept Group, Suruhanjaya Syarikat Malaysia, Institute of Diplomacy and Foreign Relations (IDFR), Majlis Perbandaran Sepang (MPS), Tele-paper (M) Sdn Bhd, Sonofax Sdn Bhd, Petzl Manufacturing (M) Sdn Bhd, DIC (Malaysia) Sdn Bhd, UCSI University, Hong Leong Yamaha Motor S/B, Amway (M) Sdn Bhd, Oleon (Asia Pacific) Sdn Bhd, State Economic Development Corp, Sarawak, Bintang Packaging Industries (M) S/B, Inspens 2, Bangi, Ranhill Worsley Parsons, University of Nottingham, Samsung Electronics (M) Sdn Bhd, Hicom Diecastings Sdn Bhd, General Labels & Labelling (M) Sdn Bhd, Norsechem Resins Sdn Bhd

He sat in the Board of Examiners, Malaysian Institute of Management (MIM). He was a project supervisor for MIM and also lectured on its Diploma programmes and degree programmes (RMIT University). He also lectures for IPD-Open University and University Malaya Continuous Education Programme (UMCEED) Executive Diploma programmes and UCSI University for their MBA programmes. He is an Associate with the Malaysian Institute of Management, Member of Graduates Malaysian Institute of Management Alumi (GMA), Association of the Institute of Banks Malaysia and a member of Toastmasters International, KL Club. He also delivers certificate programmes on behalf of the Institute of Leadership Management (UK) for ILM clients in Malaysia.
Rais Rajan’s whose personal mission is to improve workplace dynamics, is well known for his practical, dynamic and lively sessions. He achieves his objectives and mission through challenging interactive sessions with participants, role plays, simulations, video presentations and case studies, thus consistently receiving excellent feedback from participants.

Course Fee
(Course fee is inclusive of 2 tea breaks, lunch, course material,Certificate of Attendance)
Early Bird for training in KL : ( Book Before 27 December 2018 )
1 person or more ~ RM 1280 / person
Standard
1 person ~ RM 1380 / person
2 persons or more ~ RM 1280 / person
(Course fee is inclusive of 2 tea breaks, lunch, course material, Certificate of Attendance)
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Registration is confirmed once registration form is received via fax/email/mail. All Payments/Undertaking Letters/Local Order (LO)/Letter of Approval must be made available and presented prior to the course.
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Any cancellation must be received in writing within 7 working days prior to the event else full payment will be imposed. Any no-show by registered delegates will be liable for full payment of the program fees.
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Scientia Training Sdn Bhd reserves the right to amend or cancel the event due to circumstances beyond its control. We reserved the right to modify the advertised topics or course timing whenever necessary.
Registration:
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